{"id":1433,"date":"2026-08-26T08:09:46","date_gmt":"2026-08-26T12:09:46","guid":{"rendered":"https:\/\/cohort21.com\/garthnichols\/?p=1433"},"modified":"2026-08-26T08:09:46","modified_gmt":"2026-08-26T12:09:46","slug":"book-review-humans-of-ai-by-joe-wilson","status":"publish","type":"post","link":"https:\/\/cohort21.com\/garthnichols\/uncategorized\/book-review-humans-of-ai-by-joe-wilson\/","title":{"rendered":"Book Review: Humans of AI by Joe Wilson"},"content":{"rendered":"<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"f6e7a03f-00b9-4e6b-beea-d5fe3185e541\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">\n<blockquote data-start=\"453\" data-end=\"623\">\n<p data-start=\"455\" data-end=\"623\">\u201cWhen technology works, it\u2019s invisible\u2026 No matter how good our computing technologies become, they will never write humans out of the picture altogether.\u201d<br data-start=\"609\" data-end=\"612\" \/>\u2014 <em data-start=\"616\" data-end=\"623\">p.280<\/em><\/p>\n<\/blockquote>\n<hr data-start=\"625\" data-end=\"628\" \/>\n<h3 data-section-id=\"1fmwjpd\" data-start=\"630\" data-end=\"674\">You would be interested in this book if\u2026<\/h3>\n<ul data-start=\"676\" data-end=\"1002\">\n<li data-section-id=\"jyhaaa\" data-start=\"676\" data-end=\"754\">You are an educator or school leader navigating the rise of generative AI, and want a broader perspective.<\/li>\n<li data-section-id=\"1q8jn2o\" data-start=\"755\" data-end=\"830\">You want to understand not just <em data-start=\"789\" data-end=\"795\">what<\/em> AI does, but <em data-start=\"809\" data-end=\"814\">who<\/em> is behind it.<\/li>\n<li data-section-id=\"ch20zl\" data-start=\"831\" data-end=\"911\">You are skeptical of the hype and want a more human-centered, critical lens.<\/li>\n<li data-section-id=\"1ixggi6\" data-start=\"912\" data-end=\"1002\">You believe that technology is never neutral \u2014 it reflects culture, values, and power.<\/li>\n<\/ul>\n<hr data-start=\"1004\" data-end=\"1007\" \/>\n<h3 data-section-id=\"o0sigi\" data-start=\"1009\" data-end=\"1062\">1. The \u201cHuman Stack\u201d: Reframing What AI Really Is<\/h3>\n<p data-start=\"1064\" data-end=\"1210\">One of the most powerful contributions of <em data-start=\"1106\" data-end=\"1120\">Humans of AI<\/em> is its reframing of the \u201ctech stack\u201d into what Joseph Wilson calls the <strong data-start=\"1192\" data-end=\"1210\">\u201chuman stack.\u201d<\/strong><\/p>\n<blockquote data-start=\"1212\" data-end=\"1411\">\n<p data-start=\"1214\" data-end=\"1411\">\u201cThe tech stack is often spoken of as it exists independently of the humans who run it\u2026 we can think about the humans who work throughout the tech stack as an equivalent \u2018human stack.\u2019\u201d<br data-start=\"1399\" data-end=\"1402\" \/>\u2014 <em data-start=\"1406\" data-end=\"1411\">p.9<\/em><\/p>\n<\/blockquote>\n<p data-start=\"1413\" data-end=\"1579\">This is the core thesis of the book: AI is not an autonomous force. It is a deeply human system \u2014 designed, trained, maintained, corrected, and interpreted by people. It is not something that is inevitable, either&#8230;<\/p>\n<p data-start=\"1581\" data-end=\"1848\">Wilson structures the book around these people: pioneers, engineers, entrepreneurs, ghost workers, linguists, rationalists, believers, and detractors. Each group represents not just a role, but a worldview \u2014 a way of understanding what AI is and what it could become. In this way, we see beyond the veneer of VCs and into the very physical and human side of AI.<\/p>\n<p data-start=\"1850\" data-end=\"2027\">For educators, this is critical. It pushes us beyond tool adoption and into <strong data-start=\"1926\" data-end=\"1947\">cultural analysis<\/strong>. If AI is human, then its biases, limitations, and possibilities are human too.<\/p>\n<hr data-start=\"2029\" data-end=\"2032\" \/>\n<h3 data-section-id=\"1knrgcd\" data-start=\"2034\" data-end=\"2077\">2. The Power \u2014 and Danger \u2014 of Metaphor<\/h3>\n<p data-start=\"2079\" data-end=\"2214\">From the earliest days of AI, we have relied on metaphor to make sense of machines. The \u201cbrain,\u201d the \u201cneural network,\u201d the \u201cassistant.\u201d<\/p>\n<p data-start=\"2216\" data-end=\"2478\">Wilson traces this back to early systems like ELIZA in the 1960s, where users began to treat simple scripts as if they possessed real understanding. This is where he introduces the concept of <strong data-start=\"2408\" data-end=\"2422\">pareidolia<\/strong> \u2014 our tendency to see human qualities where none exist. The danger is subtle but profound:<\/p>\n<blockquote data-start=\"2516\" data-end=\"2611\">\n<p data-start=\"2518\" data-end=\"2611\">We assume the model we use to make sense of a phenomenon\u2026 becomes, over time, literally true.<\/p>\n<\/blockquote>\n<p data-start=\"2613\" data-end=\"2747\">Neural networks are not brains. They are mathematical models. But the metaphor is so powerful that we begin to forget the distinction. And this may be what fools us the most: it is magic! is it human?!<\/p>\n<p data-start=\"2749\" data-end=\"2911\">For schools, this matters. When students say AI \u201cknows,\u201d \u201cthinks,\u201d or \u201cfeels,\u201d we must pause. These are not just linguistic shortcuts \u2014 they shape belief systems. This book brings us back to the physical nature of AI, and not just the sodering and wires, either. It brings us back to the conversations, discussions and interactions of the humans who are building, training an UXing.<\/p>\n<p data-start=\"2913\" data-end=\"2947\">Joe reminds us that belief systems shape behaviour.<\/p>\n<hr data-start=\"2949\" data-end=\"2952\" \/>\n<h3 data-section-id=\"46nw2g\" data-start=\"2954\" data-end=\"3019\">3. The Illusion of Automation: Ghost Workers and Hidden Labor<\/h3>\n<p data-start=\"3021\" data-end=\"3167\">Perhaps the most striking section of the book is Wilson\u2019s exploration of <strong data-start=\"3094\" data-end=\"3111\">ghost workers<\/strong> \u2014 the invisible human labor behind \u201cautomated\u201d systems.<\/p>\n<blockquote data-start=\"3169\" data-end=\"3281\">\n<p data-start=\"3171\" data-end=\"3281\">\u201cA lot of the technology we think is automated\u2026 is in fact performed manually by ghost workers.\u201d<br data-start=\"3267\" data-end=\"3270\" \/>\u2014 <em data-start=\"3274\" data-end=\"3281\">p.101<\/em><\/p>\n<\/blockquote>\n<p data-start=\"3283\" data-end=\"3449\">From content moderation to reinforcement learning (RLHF), from data labeling to editing AI outputs, human beings are deeply embedded in every stage of AI development.<\/p>\n<p data-start=\"3451\" data-end=\"3488\">Even more startling are the examples:<\/p>\n<ul data-start=\"3490\" data-end=\"3692\">\n<li data-section-id=\"vwednp\" data-start=\"3490\" data-end=\"3560\">Self-driving cars requiring human intervention for miles at a time, working out to 1.5 humans controlling self-driving cars vs. 1 human to actually drive it!<\/li>\n<li data-section-id=\"1b5k0ku\" data-start=\"3561\" data-end=\"3624\">Companies presenting human labor as artificial intelligence, where Builders.ai was discovered to have 700 Indian engineers masquerading as AI.<\/li>\n<li data-section-id=\"1hyssz\" data-start=\"3625\" data-end=\"3692\">Entire systems propped up by unseen, under-acknowledged workers, and in this book we get to meet a few of them, and see that their experiences are dark, and de-humanizing.<\/li>\n<\/ul>\n<p data-start=\"3694\" data-end=\"3836\">This is where the anthropological lens becomes essential. AI is not replacing humans \u2014 it is <strong data-start=\"3787\" data-end=\"3815\">reorganizing human labor<\/strong>, often obscuring it.<\/p>\n<p data-start=\"3838\" data-end=\"3895\">For educational leaders, this raises important questions:<\/p>\n<ul data-start=\"3897\" data-end=\"4063\">\n<li data-section-id=\"1cd40gb\" data-start=\"3897\" data-end=\"3977\">What are we actually teaching students when we say something is \u201cautomated\u201d?<\/li>\n<li data-section-id=\"18p4n2s\" data-start=\"3978\" data-end=\"4010\">Whose labor is being hidden?<\/li>\n<li data-section-id=\"gadp32\" data-start=\"4011\" data-end=\"4063\">What does digital literacy mean in this context?<\/li>\n<\/ul>\n<hr data-start=\"4065\" data-end=\"4068\" \/>\n<h3 data-section-id=\"omu4g2\" data-start=\"4070\" data-end=\"4115\">4. Stories, Power, and the Politics of AI<\/h3>\n<p data-start=\"4117\" data-end=\"4233\">Wilson also explores how <strong data-start=\"4142\" data-end=\"4170\">narratives shape reality<\/strong> \u2014 particularly in the world of venture capital and innovation.<\/p>\n<blockquote data-start=\"4235\" data-end=\"4375\">\n<p data-start=\"4237\" data-end=\"4375\">\u201cThis makes the stories entrepreneurs tell about AI crucial\u2026 they are investing in the narrative of transformational change.\u201d<br data-start=\"4362\" data-end=\"4365\" \/>\u2014 <em data-start=\"4369\" data-end=\"4375\">p.92<\/em><\/p>\n<\/blockquote>\n<p data-start=\"4377\" data-end=\"4430\">AI is not just built on data. It is built on stories:<\/p>\n<ul data-start=\"4432\" data-end=\"4512\">\n<li data-section-id=\"aj7gz\" data-start=\"4432\" data-end=\"4457\">Stories of efficiency<\/li>\n<li data-section-id=\"lhhl9t\" data-start=\"4458\" data-end=\"4483\">Stories of disruption<\/li>\n<li data-section-id=\"31k4kv\" data-start=\"4484\" data-end=\"4512\">Stories of inevitability<\/li>\n<\/ul>\n<p data-start=\"4514\" data-end=\"4618\">These narratives influence funding, adoption, and public perception. And often, they obscure complexity.<\/p>\n<p data-start=\"4620\" data-end=\"4781\">This connects directly to your work in strategic planning and leadership. The question is not just <em data-start=\"4719\" data-end=\"4734\">what is true?<\/em> \u2014 but <em data-start=\"4741\" data-end=\"4781\">what story is being told, and by whom?<\/em><\/p>\n<hr data-start=\"4783\" data-end=\"4786\" \/>\n<h3 data-section-id=\"1fnzx7y\" data-start=\"4788\" data-end=\"4836\">5. Culture, Language, and the Limits of Data<\/h3>\n<p data-start=\"4838\" data-end=\"4946\">One of the most important \u2014 and under-discussed \u2014 aspects of AI is its relationship to culture and language.<\/p>\n<p data-start=\"4948\" data-end=\"4984\">Wilson highlights a stark imbalance:<\/p>\n<ul data-start=\"4986\" data-end=\"5070\">\n<li data-section-id=\"1lf6rl2\" data-start=\"4986\" data-end=\"5029\">Over 50% of internet text is in English<\/li>\n<li data-section-id=\"1s51v1\" data-start=\"5030\" data-end=\"5070\">Only ~5% of the world speaks English<\/li>\n<\/ul>\n<p data-start=\"5072\" data-end=\"5118\">This creates a profound bias in training data.<\/p>\n<p data-start=\"5120\" data-end=\"5241\">Even more compelling is his discussion of oral traditions, such as Anishinaabe storytelling. These knowledge systems are:<\/p>\n<ul data-start=\"5243\" data-end=\"5284\">\n<li data-section-id=\"1jim9f3\" data-start=\"5243\" data-end=\"5257\">Contextual<\/li>\n<li data-section-id=\"18z5x8j\" data-start=\"5258\" data-end=\"5272\">Relational<\/li>\n<li data-section-id=\"1dwtkbh\" data-start=\"5273\" data-end=\"5284\">Dynamic<\/li>\n<\/ul>\n<p data-start=\"5286\" data-end=\"5339\">And they resist being flattened into static datasets. And this too \u00a0raises a critical question for educators:<\/p>\n<p data-start=\"5389\" data-end=\"5473\"><strong data-start=\"5389\" data-end=\"5473\">What happens when we try to digitize knowledge that was never meant to be fixed in place?<\/strong><\/p>\n<hr data-start=\"5475\" data-end=\"5478\" \/>\n<h3 data-section-id=\"10tk1zj\" data-start=\"5480\" data-end=\"5532\">6. Ethics, Agency, and the Future of Being Human<\/h3>\n<p data-start=\"5534\" data-end=\"5712\">Throughout the book, Wilson explores competing ideologies within the AI ecosystem \u2014 rationalists, believers, doomers, and others \u2014 each offering a different vision of the future.<\/p>\n<p data-start=\"5714\" data-end=\"5751\">But what emerges is a deeper tension:<\/p>\n<ul data-start=\"5753\" data-end=\"5853\">\n<li data-section-id=\"1wsbfrv\" data-start=\"5753\" data-end=\"5801\">AI as liberatory (expanding human potential) for the few<\/li>\n<li data-section-id=\"opfkpv\" data-start=\"5802\" data-end=\"5853\">AI as controlling (flattening human complexity) for the masses<\/li>\n<\/ul>\n<p data-start=\"5855\" data-end=\"5891\">He captures this paradox powerfully:<\/p>\n<blockquote data-start=\"5893\" data-end=\"6008\">\n<p data-start=\"5895\" data-end=\"6008\">The people behind AI are not peripheral\u2026 they are the culture that gives life to the concept of AI.<br data-start=\"5994\" data-end=\"5997\" \/>\u2014 <em data-start=\"6001\" data-end=\"6008\">p.213<\/em><\/p>\n<\/blockquote>\n<p data-start=\"6010\" data-end=\"6157\">And perhaps most importantly, he warns us not about AI becoming too powerful \u2014 but about it being <strong data-start=\"6108\" data-end=\"6127\">not good enough<\/strong>, and still being used anyway. He deepens this thread by calling upon the Oroborus &#8211; the snake that eats its own tail.<\/p>\n<p data-start=\"6010\" data-end=\"6157\">What will happen when GenAI has been trained on the data? It will start to be trained on its own outputs &#8211; therefore deepening the bias, deepening the miscommunication and limiting the development of language.<\/p>\n<p data-start=\"6159\" data-end=\"6190\">That, for schools, is the crux.<\/p>\n<hr data-start=\"6192\" data-end=\"6195\" \/>\n<h3 data-section-id=\"71jb38\" data-start=\"6197\" data-end=\"6211\">Final Word<\/h3>\n<p data-start=\"6213\" data-end=\"6302\"><em data-start=\"6213\" data-end=\"6227\">Humans of AI<\/em> is a necessary counterbalance to the hype cycle surrounding generative AI.<\/p>\n<p data-start=\"6304\" data-end=\"6323\">It reminds us that:<\/p>\n<ul data-start=\"6325\" data-end=\"6447\">\n<li data-section-id=\"1a08dez\" data-start=\"6325\" data-end=\"6369\">AI is not inevitable \u2014 it is constructed<\/li>\n<li data-section-id=\"159dia5\" data-start=\"6370\" data-end=\"6408\">AI is not neutral \u2014 it is cultural<\/li>\n<li data-section-id=\"f9jhah\" data-start=\"6409\" data-end=\"6447\">AI is not autonomous \u2014 it is human<\/li>\n<\/ul>\n<p data-start=\"6449\" data-end=\"6553\">For educators and leaders, this book does something essential: it pulls us back to the 30,000-foot view.<\/p>\n<p data-start=\"6555\" data-end=\"6656\">Before we rush to integrate AI into our classrooms, our policies, and our systems, we must first ask:<\/p>\n<p data-start=\"6658\" data-end=\"6721\"><strong data-start=\"6658\" data-end=\"6721\">Who built this?<br data-start=\"6675\" data-end=\"6678\" \/>Who benefits?<br data-start=\"6691\" data-end=\"6694\" \/>Whose voices are missing?<\/strong><\/p>\n<p data-start=\"6723\" data-end=\"6794\">Highly recommended \u2014 not as a technical manual, but as a <strong data-start=\"6780\" data-end=\"6793\">human one<\/strong>.<\/p>\n<\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\">\n<div class=\"mx-auto\">\n<div>\n<div class=\"inline-flex rounded-xl border border-gray-100 dark:border-gray-700\">\n<div class=\"me-12 flex items-center px-4 py-3 text-start\">\n<div class=\"ms-4\">\n<div class=\"text-token-main-surface-primary-inverse text-sm font-semibold\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen technology works, it\u2019s invisible\u2026 No matter how good our computing technologies become, they will never write humans out of the picture altogether.\u201d\u2014 p.280 You would be interested in this book if\u2026 You are an educator or school leader navigating the rise of generative AI, and want a broader perspective. You want to understand not&#8230;<br \/><a href=\"https:\/\/cohort21.com\/garthnichols\/uncategorized\/book-review-humans-of-ai-by-joe-wilson\/\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[18,23,10,1,72],"tags":[49],"class_list":["post-1433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-21st-century-skills","category-leadership","category-social-media","category-uncategorized","category-wellness","tag-book-review"],"_links":{"self":[{"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/posts\/1433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/comments?post=1433"}],"version-history":[{"count":1,"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/posts\/1433\/revisions"}],"predecessor-version":[{"id":1473,"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/posts\/1433\/revisions\/1473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/media\/1474"}],"wp:attachment":[{"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/media?parent=1433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/categories?post=1433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cohort21.com\/garthnichols\/wp-json\/wp\/v2\/tags?post=1433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}